In retrospective view I have to ask myself why I chose a community about a program so time-consuming that I wouldn’t even be able to use the community appropriately. But first things first.
ReasonStation made the decision to join very easy. The registration process is very short; you can access the site’s content within two minutes. Furthermore, the topics visible in the forum seemed interesting for a music nerd (and self-taught Reason expert) like me. Little did I know that these interesting topics would only be the exception, and that most people use the “community” only for showcasing their own music; just like MySpace restricted to a single method of creating the music. The amount of actual discussion is not very high. In consequence, I had no chance to see a moderation system in action, as most topics are of a quite technical nature and everyone just behaves.
This is one of the two things that made active participation difficult. The other thing is the unclear structure of the website. It features quite comprehensive upload sections for your music files as well as program packages (with samples, loops), but in turn the forum consists of several subforums and subsubforums without a general overview. This way you are very successfully blocked from getting an overview of what you can do on the site. For regular users the standard “last 48 hours” thread list might be enough, but otherwise you miss many topics. Granted, I had a little time to spend in the community, but considering a participation would require much time spent on the actual software in question I quickly mutated into a lurker of sorts, searching for interesting stuff, often to no avail.
So basically that would have been it, were it not for the uploaded member-generated content. A Reason music file is, very much like a MIDI file, only a few kilobytes in size, so it downloads rather quickly. Same goes for most program packages. As I had no reason to participate in the forum, I downloaded all even remotely interesting stuff from the archives. Not that I had time to actually try all of them out, but it was comfortable and fast.
The question remains how long ReasonStation can stay the way it is. Its revenue model relies heavily on donations by members and some small targeted ads (not on the main site), and a recent fundraiser didn’t bring in as much money as expected. As ReasonStation is nowhere near a general purpose community, the possibilities for applying most commercial models are quite low, as a critical mass of members might never be reached. I could imagine a partnership with Propellerheads Software, the producer of Reason. ReasonStation provides some features the original Propellerheads website doesn’t offer to non-registered customers, and so it could broaden the range of people using Reason. Additionally, linking to MySpace pages of the artists posting songs on ReasonStation could bring in some extra revenue.
If I was in charge of ReasonStation, I’d first introduce a personal profile page. At the moment, all the music and content is simply there and has no real “face”, and providing a more personal point of view would benefit the overall attractiveness of the whole site. Furthermore, there is too little happening on the site. Apart from the usual problems or music pieces, nothing is going on there. I’d start contests of things like the most out-of-the-world sound effect, the most impressive orchestral arrangement or the drum loop with the highest complexity. Finally, in order to connect ReasonStation to other sites and thus create more awareness, I’d build in a linking feature, connecting your (new) profile page to your Facebook profile, your Twitter page or your Google account.
If I only had the time. I can imagine I’d have been a far more active member in this community if, between building a community concept for one course and building a physical therapist management software for another, I’d have had enough time to actually use the ressources provided on ReasonStation. The community and the software both require more than I was able to offer at that time.
Maybe in the future.
